Native Advertising and Content Marketing

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There is a very close relationship between Native Advertising and Content Marketing. The first could not exist without the support of the second.

Creating native advertising latvia cell phone number list campaigns is extremely complex (if not impossible) without multimedia content that provides the reader or user with well-structured and promotional information support.

There has been controversy recently over whether content marketing is a form of native marketing or whether they are forms of marketing with distinctly different styles. Digital marketers argue that native advertising uses the core content marketing techniques and without them, a native advertising campaign would not work. Of course, not all native advertising campaigns are the same.

The form, content and strategy of the advertising campaign itself vary depending on the platform that hosts it.