Behavioral segmentation takes it further by focusing on actions: purchase history, browsing patterns, or engagement levels with past campaigns. A returning customer might receive loyalty-focused offers, while first-time visitors get introductory discounts or educational content.By blending these layers, you can uncover insights that drive sharper personalization strategies across all touchpoints.AI and Customized ContentAI transforms how brands approach personalization by making content creation smarter, faster, and more precise.
According to the report of Instead of relying on manual data australia whatsapp number data analysis or guesswork, machine learning algorithms process vast amounts of customer information to predict preferences and behaviors.Let’s take chatbots as an example. Due to AI-driven algorithms, they can use a customer’s browsing history to recommend products based on real-time user inputs.Content creation platforms also utilize AI for dynamic customization.
For example, an email campaign might feature different product images or subject lines depending on a recipient’s past clicks or purchases. According to reports on Sunday Spotify does this brilliantly with its “Discover Weekly” playlists. Each list feels curated to the listener’s personal preferences because it is crafted from listening habits compared to others who share similar tastes.