Harness the power of video SEO.

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With so many video platforms available, you need to choose the right ones based on your audience's availability and interests. With over 2 billion monthly active users, YouTube offers a huge potential audience for your videos. To get the most out of this platform, you need to create engaging, high-quality videos that are optimized for search and provide value to your target audience.

While YouTube always tops the list of video platforms, there are options like Instagram and TikTok. Keep your target audience and where they spend their time in mind when choosing your platforms.

For example, if your target audience is most active on Instagram, you should focus on creating short, visually appealing videos for the platform's Stories feature.

3. Brainstorm and create a content calendar.
Once you have decided on the platforms you will be posting your videos on, start brainstorming ideas that your audience might like and share them – social media is a great place to post videos and reach a wider audience. Content should be created with your goals, audience and platforms in mind.

Once you've come up with enough ideas for a month, creating a content calendar is a great way to plan and organize your video content. This will help you keep track of what you're posting, when you're posting it, and how often you're posting it.

A content calendar will also help you stay consistent with your content and avoid gaps in your publishing schedule.

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Here are some points to keep in mind when creating your content calendar:

The types of videos you want to make (e.g. product demos, customer testimonials, behind the scenes)
The frequency of your posts (e.g. once a week, twice a month)
The platform you want to publish on
The target audience of each video
The goals you want to achieve with each video
4. Use eye-catching thumbnails and captions.
Your video thumbnail and caption are the first elements people notice when they come across your content. They should grab your audience's attention and accurately reflect the content of your video.

For example, if the video is about a new cooking recipe, the thumbnail should show a delicious image of the dish. If the video is a product demonstration, the thumbnail should show the product in an attractive and eye-catching way.