For retailers, this means that the offers and discounts advertised during Black Friday must be fulfilled exactly as described. Failure to comply with these rules may result in sanctions, ranging from fines to the withdrawal of products from sale . In addition, practices such as "make-up" of prices are classified as misleading advertising, according to article 37 of the CDC, which prohibits any form of advertising that misleads the consumer.
Price gouging involves increasing the price of a product before Black Friday and then offering discounts during the event that do not actually represent an actual price reduction. This practice, although condemned by law, is still frequently reported. The CDC classifies this conduct as false advertising, subjecting offenders to penalties.
The law prohibits misleading or abusive advertising , and in cases of price manipulation, consumer protection agencies, such as Procon, can be called upon to monitor and impose sanctions on establishments that ukraine mobile database do not comply with the rules. Thus, monitoring is intensified during this period, and many states promote price monitoring to ensure that consumers are not harmed.
Legislative initiatives to curb abuses
In recent years, concerns about abusive practices on Black Friday have prompted debates and legislative initiatives in the Chamber of Deputies and the Federal Senate. There are bills that seek to more strictly regulate commercial practices during major promotional events, such as Black Friday, establishing rules to ensure transparency in offers.
Bill No. 29/2019 , presented by Deputies Weliton Prado and Aliel Machado, proposes amending the Consumer Protection Code to require suppliers to provide information on the price history of products on sale for the last 90 days. This measure aims to prevent the practice of "price gouging", ensuring that discounts are real and transparent to the consumer.
Another example is Bill No. 6057/2019 , authored by Congressman Flávio Nogueira (PDT/PI), which proposes changes to the Consumer Protection Code. The goal is to impose a fine on suppliers who increase the price of products or services above the price charged in the 40 days prior to the start of collective promotional periods, such as Black Friday. This measure seeks to prevent prior price increases to simulate non-existent discounts.
These initiatives reflect the demand for a safer and more ethical consumer environment, where consumers can make purchases with confidence and without fear of fraud. Transparency in promotions is crucial to ensuring a balanced relationship between consumers and retailers.