Does your company use SEO strategies? It should.

[muskanhossain]

Today we are going to talk about a well-known topic, but one that many companies still ignore: SEO.

This is a great tool when it comes to the good positioning of your company in internet search engines and ignoring it can be costly.

Let's review:

SEO can be defined as follows: “Search Engine Optimization” and, in free translation, it means: website optimization for search engines (Google, Yahoo, etc.).
It is basically a strategy that organizes your website so that search engines classify it as a source of relevant content on a given subject. In this way, when a user performs a search on Google, for example, your company’s website stands out in relation to others that do not adopt optimization strategies.
With a large portion of Brazilian internet users regularly Italy telegram data searching for products, services and information, placing your company’s website on the first pages of Google searches is essential for the success of your business.
According to information from FGV-SP, in 2016, the number of smartphones in Brazil reached 168 million. This means a lot of people connected, performing virtual searches for information, services and products. If your company is not there, it is missing out on a good business opportunity.

How to apply SEO strategies

We can mention two ways of using SEO at this first moment:

sponsored and organic.

The first is through sponsored links, where your company's website is highlighted in the top positions of the search page. It is easy to identify when a company is sponsoring, as the word 'ad' is highlighted.

The other method, although it requires more time and dedication, is quite efficient, as it involves studying the search index of Internet users (keywords), developing content that is appropriate for your target audience and other forms of optimization, such as offering relevant content/problem solving. Google usually gives great importance to organic strategies that offer a good user experience.
Although the first option (sponsored link) offers short-term results and seems easier to implement, it is important to note that sponsored links tend, with a few exceptions, to have less visibility compared to natural search results, since most Internet users ignore paid results, knowing that they are advertising.
We suggest that your company choose to work with both options, as they are complementary and lead to the same goal: visibility.
If you have any questions about this subject, please contact our team. Qualé Digital has a team ready to guide you and, in partnership with your company, outline effective strategies to meet your demands in a sustainable way and consolidate good results.