Send generic messages
Another serious mistake made by those who choose to send an electoral SMS is to send generic messages. As we said in the previous topic, good content is essential to capture the recipient's attention. And to do this, it is necessary to send personalized messages that each citizen can identify with.
When you have your own database , as we discussed in the first topic of this text, you can register your contacts' information and segment them according to their characteristics.
So, if you want to publicize a proposal to bring improvements to a specific professional category, for example, you can send an SMS to all the people on your list who fit that profile. This will make them much more interested in your message!
This tip is quite obvious, but it doesn't hurt to remember it! A poorly greece mobile database written message, with grammar and spelling mistakes, for example, can have a highly negative impact, no matter how fantastic what you're saying.
There is no point in having great content if the text is not proofread and contains grammatical errors. Therefore, don't rush into writing your message without proofreading it first. Preferably, hire someone who is an expert in Portuguese to do this job.
Overdoing the frequency of sending
It is quite common for politicians who choose to send an electoral SMS to end up sending messages too frequently. It may seem that the more often you speak to a citizen, the greater the chances that they will remember you. However, the chances of you tiring them out and annoying them are very high!
Try to find a balance: don't send too many text messages to the point that people get tired of you, but don't send too few messages to the point that people forget you exist. There's no set number, but sending one text message per week is enough to maintain effective communication with your constituents.
Writing very long messages
SMS is the acronym for the English term “Short Message Service”, which means “Short Message Service”. As the name suggests, texts should not be long.