Write compelling headlines and captions

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Best practices for LinkedIn content marketing
To wrap things up, let’s review some LinkedIn content marketing best practices and some examples of brands nailing strategies.


Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage.

Figma frequently uses hooks to open their posts and gets strong russia mobile database engagement and positive interactions from their followers as a result.

LinkedIn post by Figma with an engaging hook, calling readers' attention with the words: "ATTN: A memo about memos."
Remember: just because LinkedIn is a “business” platform doesn’t mean you need to be stuffy or boring.

Get creative with your headlines and captions for posts and don’t just drop links or resources without context. If you get writer’s block, you can always bounce ideas and hooks off of an AI social writing tool like Sprout.

GIF showing the Sprout Social platform using the AI Assist chatbot to generate caption ideas based on a custom topic.
Use strong visuals
Like other networks, the LinkedIn algorithm wants to keep users on the platform as much as possible. That’s why posting visuals like photos and videos is ideal for engagement versus just dropping links.

This graphic and video from Donut highlight how brands can grab the attention of users with strong visuals.