How to close the communication gap between executives and social teams

[mstakh.i.mo.mi]

I’ve been working in social media since its inception. I’ve watched it evolve from a place where users “poked” their friends and posted #TBT photos to a connective tissue that drives international culture. Social’s influence on global affairs and national elections is proof of just how deeply ingrained it is in our world.

It’s surreal to reflect on a time when brands creating online social presences seemed radical. Now, it’s non-negotiable. On social, brands drive sales, influence sentiment about their company and products, and even build multi-million dollar businesses from the ground up.

So much about social has changed over the course of my career, but social teams still don’t feel like they’re getting a seat at the table. Despite social data being one of the most accessible and real-time sources of consumer insights available today, many teams don’t know how (or don’t have the tools) to connect social to company goals.

By empowering teams to perfect not just the art, but the science, of social data portugal mobile database storytelling, brands can drive long-term awareness, pipeline and product evolution. Help your social team speak the language of executives, board members and product teams to bring this untapped data front and center.

In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams.