Using statistics in content marketing

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Content marketing involves the creation and distribution of content in the form of videos, blogs, and social media posts that are intended to generate interest in a product or service. Although the goal is to generate sales , content marketing does not explicitly promote products to a specific audience.

When you publish your first set of content, you shouldn’t expect huge engagement and conversions. As you continue to upload content, you’ll begin to understand who your ideal audience is and greece phone number data what you can do to improve your approach using content marketing insights . As a business owner looking to grow your online business, carefully tracking your marketing insights using statistical data analysis methods can help you identify trends early so you can capitalize on them.

Google Analytics is a handy tool for tracking content. It offers a wide range of metrics, such as:

Attendance,
Bounce rate,
Average session length
Demographic data
If your content is indexed, these pages will start showing numbers. If their values ​​are not sufficient, you need to adjust your approach to meet the needs of your target audience.

For example, suppose that session length is lower than expected, through no fault of the site. In that case, it tells the marketer that users are not finding the content valuable and are returning earlier than intended. This forces the marketer to work on it and try something that might work better - like a longer blog post.

Another use of statistics in content marketing is keyword research . Content is expensive, and if you don’t put enough effort into researching keywords that your content can rank for, resources and money are wasted. Keyword research takes into account search volume, year-over-year change, and other attributes. Depending on your industry and ranking, you can choose either short or long-tail keywords.