Instagram shares how its key advertising metrics work

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Instagram has released a new overview of key advertising metrics and their practical implications. This new overview serves as a basic tool to help users better understand the differences between each metric and their practical implications. This way, marketers and advertising specialists can gain a better perspective on the effectiveness of their advertising campaigns and strategies. The explanation of each metric allows users to better analyze the performance of their ads and make relevant adjustments, ultimately leading to optimization and improvement of the overall result of advertising activities on this popular social platform.

Panel discussion: What will the future hold for AI (and not only) in Seznam?
As part of this year's Seznam Forum, Seznam.cz tried out the panel debate format for the first time . The discussion was a new format, in which four key representatives of Seznam participated: Peter georgia phone number data Jančárik, Pavel Kasík, Martin Kirschner and Jiří Špaček. The topic of the discussion was artificial intelligence, with the discussants presenting not only the advantages of this technology, but also its weaknesses and specific uses within Seznam and beyond. The panel debate offered the audience a unique opportunity to gain deeper insight into current trends and developments in the field of artificial intelligence. Expectations, strategies and specific examples of the implementation of artificial intelligence in Seznam provided the audience with an interesting and inspiring perspective on how this innovative technology is shaping the future and what benefits it can bring to various industries.

Meta expands Channels to Facebook and Messenger
Following the success of Channels on Instagram , Meta is now expanding it to Facebook and Messenger. Meta, the company behind platforms like Facebook and Messenger, is responding to the success of Channels on Instagram by expanding the feature to its other platforms. The move provides creators and businesses with a new space to share current updates and content with their audiences. The expansion of Channels to Facebook and Messenger opens up new opportunities for interaction and communication between content creators and their followers. This initiative reflects Meta’s commitment to providing users and content creators with diverse tools and options for communication, which can contribute to a dynamic and innovative environment on these social platforms.