How to increase positive reviews on Google

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You should never underestimate the power of those gold stars. When thinking back to a recent purchase, whether it was a small or large investment, chances are you checked online reviews, especially on a platform like Google, before making the purchase. This practice is not uncommon, in fact, most of your customers do it too. Statistics reveal that almost 95% of shoppers read online reviews before making their final purchase decision. Even more significant, 97% of people say that reviews posted on Google and other online platforms have an impact on their final purchase decision. This speaks volumes about the power and importance of online reviews as a factor that influences customer trust and their purchasing decision-making process.

Why are Google reviews important?
Today, consumer decision-making has become a fast france phone number data and efficient process, where they act on their decisions immediately and without hesitation. A key concept in this context is the concept of micro-moments, which was introduced by Google. Micro-moments represent those moments when consumers find themselves in a moment of need – whether it’s searching for information, navigating to a specific location, performing a specific action, or even making a purchase. This immediate need can be impulsive and influence purchasing decisions . This highlights the importance of speed and ease of access to information on sites and platforms that are easily accessible to consumers in these micro-moments when they are forming their decisions. Micro-moments occur throughout the day for everyone:

If you are hungry and traveling, you look for a local restaurant.
If your car breaks down on the way to the restaurant, you find a mechanic.
When you come home and find a puddle of water in the kitchen, you look for a plumber.
If you slip in a puddle and hurt your back, you seek out a chiropractor, etc.
Consumers respond in real time to micro-moments when they need to find, go, do or buy something. In these quick decision moments, consumers are turning to indicators like Google reviews to help them decide where to invest their money. Today’s micro-moment environment opens up new opportunities to win new business by growing positive reviews on Google, for example, using email marketing .