when the user opened the email,

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on what device did he do it,
activity on the device used to open the email.
Also, OR is often used for KPIs by marketers, so you will finally have to focus on more global indicators: customer retention rate, LTV, sales, etc.More attention to mobile
The undisputed trend in email marketing is namibia telegram data mobile versions of websites and apps.
Here are some striking statistics :

68% of American consumers said they will shop via mobile more often in 2022 than they did two years ago.
94% of respondents have shopping apps installed on their phones.
46% of shoppers prefer mobile, as opposed to 41% who like to shop via computer.
Such data indicates that a mobile version is a must-have for a company that seeks to increase revenue by improving the customer experience. Mobile marketing is developing rapidly, it has its own features that are worth knowing in order for the development strategy to be successful. Thus, you can improve user interaction with the application by using channels that are not available in the desktop version of the site. For example, App Inbox and in-app.

Based on the collected data, you can predict customer actions, segment them, and send the most relevant offers. For example, by setting up the right communication in the mobile application, Umico was able to increase the frequency of orders by 1.5 times.

Conclusions
To attract new users and retain existing ones, a brand must keep up with the times. If you’ve already implemented well-known email marketing best practices, pay attention to the trends for 2023. The use of AI, a focus on mobile applications, personalization and automation - all this will help create the best customer experience and stand out from the competition. The main thing is to find a platform on which all the necessary tools are easy to use.