Launch of data-based lead scoring processes Every email, every voice message, every meeting you set up with a lead generates some form of reaction or behavior in response. In turn, these are transformed into data, into useful information which, once processed thanks to AI, can be classified by order of priority. Assigning a score to each lead , thanks to which the work of the marketing and sales area is made more efficient, focusing on those truly interested in closing the deal. We can define conversational artificial intelligence (AI) as a technology that makes software capable of understanding and responding to human conversations based on voice or text.
Thanks to this dynamic, AI can automatically learn the hong kong telegram data information received, supporting the company and the commercial area in a "real time" and ultra-personalized relationship with leads and prospects. Software that offers this technology is increasingly advanced, just think of the HubSpot chatbot or Chorus which identifies key moments in calls on which to build follow-ups, even noting mentions of competitor companies. Voice and SMS platforms Your CRM can be connected to voice and SMS platforms that can accelerate and optimize contact attempts (outreach) with prospects. This type of technology manages to speed up the process of contact with the user, guaranteeing truly surprising levels of personalization.
The more advanced the software you choose, the greater the possibility that your contact will not realize that he is interfacing with a machine! Automate and optimize sales enablement Sales enablement is the process of providing your salespeople with the right resources and tools to enable them to close more opportunities. One of the areas of sales enablement can be, for example, the response to requests for proposals (Request for Proposals, RFP). As defined by Martech Zone, an RFP is a formal document used by organizations to solicit bids from potential suppliers or service providers for a specific project, product or service.