Examples, ready-made mockups, files.

[hasibaakterss3309]

Action plan.
Results.
Responsible.
If you have a single format for recording research like this, it would be pretty cool - people would be able to find what they need pretty quickly.

framework #1 (the simplest option)
Based on (var evidence), we assume...

Changing (var A) will affect (var B) and thus china telegram data improve SEO performance.

*var = variable

framework №2
Based on (user survey data and competitive analysis), we assume...

The change (changing the design of the N block) will improve (behavioral and in the long term CTR on the search results) and thus improve SEO performance.

framework №3
We know (quantitative and qualitative indicators).

We believe that (means of influence) through testing (concepts) on (plural) for (audiences) will result in (goal).
We will know this by observing (KPI) (over) time.
After writing down the structure, be sure to save it in one system (e.g. Trello, Confluence, Compass, Jira).

The next important stage is the assessment of changes.
It is convenient to do them using some kind of data warehouse (for example, BigQuery ).