The next trend is Social listening.

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Unfortunately, Ukrainians are already leaders here, because this year many brands have already learned this technology. Social listening is the formation of content from the mood of the infofield or something that is generally discussed. Every morning we wake up and watch news channels to understand what is happening around, and only after that we plan our content. Currently, we make a content plan for a week with our clients, but we update this information every day, we watch the news.

Social listening is the technology that helps bulgaria telegram data reflect the mood of the infofield in the brand's content. Therefore, here we must analyze comments, moods, the infofield in general, subscribe to global channels of the country, city, and influencers. We analyze what is relevant. This is classic trend watching, it can be done using the Google Trends service, which analyzes what people are Googling. And through this tool, we can already generate content for ourselves. We use trends in our content. Not as news, for example, that a new iPhone has been released, but we make a situational one or combine it with our brand. Then this will be the format of creating content for Social listening, that is, at the request of the audience.

Also a good tool is user content analysis. Each of you can now say that you are not procrastinating on social networks, but exploring These are all work aspects. Therefore, we must spend our own time on social networks precisely from the point of view of analyzing what is relevant. We must devote time to this, this directly affects what content we will generate for our own clients, our own brand.