Transition requirements for Performance Max

[hasibaakterss3309]

Regarding the requirements for using PMax, there are actually three main points:

Daily budget of the advertising campaign. The minimum recommended budget from Google is 1000 hryvnias. This is due to the fact that many advertisers have limited budgets for advertising. Of course, Google can recommend a much higher budget, but in practice it is known that you can try to launch an effective campaign with a budget of 1000 hryvnias. The larger the budget, the more data is available for bahamas telegram data training and optimization. Since PMax is an automated system, it learns from the data provided by users, and a larger budget allows you to get more traffic and impressions, which helps improve results.
Google recommends running an advertising campaign for at least 6 weeks. However, in practice, after 2-3 weeks you can get a first understanding of the effectiveness of the campaign.

Cost per transaction or lead. The daily budget should be higher than the cost of three transactions or leads. For example, if the cost of one transaction is 350 UAH, then the daily budget should be set at 1000 UAH. It is important that the daily budget is large enough to support at least three target actions for which you are optimizing your advertising campaign.
Conversion tracking. Conversion data is an important indicator for learning and working with an advertising campaign. It is desirable that your advertising account has at least 30 conversions in the last month. This can be a transaction or any other target action that you are optimizing for.
These points are important for the successful use of Performance Max and allow you to achieve greater effectiveness of your advertising campaign.

Is your advertising campaign not working or are you spending too much? After completing the PPC Specialist course , you will be able to optimize your advertising budget. You will be taught how to correctly select keywords and create a semantic core of the site. You will be able to determine the goals and structure of an advertising campaign. By analyzing the effectiveness, you will be able to optimize advertising budgets. Suitable for those who want to work on outsourcing and business owners.