Hi, my name is Alyona, and I usually spend 16 to 22 hours a month just listening to phone conversations with potential clients. It feels like I'm saying hello at a meeting of anonymous marketers. I do it not because I enjoy listening to someone's phone conversations, but because it really helps me with my tasks.
A long time ago, when I was just starting out in my austria telegram data position, I remembered the advice that a professional marketer should work on the "front line" from time to time. That is, communicate directly with customers in the place of a sales manager or as part of the customer care team.
Firstly, this way the marketer can delve deeper into the product. Secondly, this is the only way to best understand the target audience and the "ideal customer" that the brand is targeting.
Call listening is a great alternative to front-line work that helps build effective marketing. Without it, you would either have to do a lot of research and communicate a lot with managers or the technical support team.
At the same time, listening to conversations is not the most interesting activity in the world. After the first three to five times, it turns into a routine task that you want to do quickly and move on. Therefore, I will also tell you how to spend a minimum of time on this process, while getting the same result.
To analyze deals and calls most conveniently and effectively, you need to prepare a certain foundation.