The core product is the foundation of the brand

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Protect core products xtension must not negatively affect this product. 4.3. Clearly distinguish sub-brands Distinguishing between the main brand and sub-brands helps to minimize risks.


For example, a Vietnamese dairy brand successfully launched a line of nut milk products without affecting its traditional milk line. 4.4. Thorough market research Understanding demand and risks is key. For example, a Vietnamese motorcycle company failed when it tried to enter the electric vehicle market without carefully researching competitors and consumer tastes.


Brand dilution example Kinh Do Confectionery belgium whatsapp number data Brand Kinh Do used to be the leading confectionery brand in Vietnam. However, when expanding into the beverage industry with canned soy milk products, they had difficulty maintaining quality and failed to meet consumer expectations.


This made it challenging for the brand to maintain its reputation and trust from traditional customers. See now: Brand Recognition : Definition and importance in business face when expanding their market or product.


To avoid this phenomenon, businesses need to focus on maintaining their brand image, protecting their core products, and conducting thorough market research. By taking these steps, brands not only avoid the risk of dilution but also increase customer trust, creating a premise for sustainable development in the future.