Why is local search important for businesses?

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Since most people only look at the first page of search results, ranking well in local search is crucial, especially for businesses with physical locations. Optimizing your website for local search is therefore essential. Businesses can use a variety of strategies and tools to see how well they rank in local search without having to physically travel to different locations.

How to check local search rankings without having to travel?
Google offers several ways to check your south korea mobile database website's local ranking without having to travel to different locations.

Add a local parameter to your search

Google allows you to add the parameter "&near=cityname" to the search URL, which simulates a search from a specific city.

For example, if you're currently in Prague and want to see how your painting supplies store's website is performing in Liberec, you can search for "painting supplies near me" and add "&near=Liberec" to the end of the URL. You'll then see local search results for Liberec.

Changing regional settings

Users can change their regional settings on Google to show results at the state level instead of the city level.

This setting is available in the "Search Settings" section of Google Search, where you can select a specific country for your search.

Manage your home and work location in Google Maps

Users can set and change their home and work locations in Google Maps , allowing them to search using phrases such as "near home" or "near work".