How to Capture Leads with Opt-In Forms

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How to Calculate: total clicks (or number of unique clicks) ÷ number of emails delivered Example: = total transfers ÷ , total emails delivered = Redirect rate (In this equation, use either the total number of clicks or the number of unique clicks to see how many different devices (persons) the emails were accessed; as long as the equation is set up this way, it will give you the result you want.

Why is it important? In digital marketing chinese overseas australia data language, click-through rate; Referral rate, more briefly referred to as CTR, is often the most taken into account parameter in email marketing. The reason for this is that the performance of the campaign can be tested for almost every potential customer. As the CTR result is monitored daily, changes may be made to the campaign in the following days.

Most importantly, in the field of "personalization", which is becoming increasingly important, shopping tendencies of subscribers can be detected more easily based on their clicks; Categorized lists can be accessed in subsequent campaigns and this referral rate; Naturally, the return can be increased. A more scientific use of the referral rate is to send two different campaigns, briefly referred to as A/B Testing in the literature, to some of the people in the e-mail database for experimental purposes, and to measure which one the recipients respond to better; thus, it happens while the actual campaign is designed accordingly.