Attract, nurture and retain students at your institution

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Email marketing is a channel your institution can use to build a relationship with potential students and move them closer to enrollment.

This allows for more content, greater opportunities for interaction, and the possibility of writing about a variety of topics in a targeted and personalized way for each sender.

These features help your institution know who it is talking to and thus be able to improve your strategies, both to attract new students and to retain the ones you already have, through relevant content .

In addition to that, this strategy helps nurture potential students to pass through all stages of the education georgia mobile database funnel until they reach the moment of enrollment.

A well-written email can be the answer to a person who is unsure about which course to take, for example. And by helping them with content that interests them, they may be able to move forward on their journey to the enrollment stage.

Get a positive return
According to Campaign Monitor, emails can generate a ROR of up to 3800% (for every US$1 invested, it is possible to get up to US$38 in return).

This data proves how advantageous the email marketing strategy is when we look at the costs invested and the returns obtained.