SEO Mistakes: Learn the 11 Most Common SEO Mistakes and How to Avoid Them

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SEO mistakes are responsible for the failure of many online strategies, and can range from producing poor quality content to more technical factors, such as the loading speed of your website. So, check out our list of the 11 main mistakes below and find out if you are making any of them.

SEO (Search Engine Optimization) is, without a doubt, one of the Digital Marketing strategies that brings the most results. After all, searches have already become an integrated behavior in the customer's purchasing process.

In other words, it is natural – and recommended – that brands want to appear when people search for topics related to their products or services.

To do this, in addition to generating quality content, thinking of ways to guatemala telegram data encourage other sites to link to yours and being up to date with positioning tips, you need to be careful not to violate Google's guidelines and make SEO mistakes.

That’s why we’ve selected the 11 main SEO mistakes that you should avoid. Check them out below!

1. Posting low-quality content
There are several criteria that characterize low-quality content, for example:

Non-copyrighted content: materials copied from other websites or blogs;
Duplicate content: publishing the same content on more than one page of your website;
Not providing relevant information: material that has nothing to add to the visitor.
2. Ignoring keyword planning
For which keywords do you want your website to rank well in Google search results? If you don't know yet, it's likely that you're not using the right keywords on your pages.

It is essential to understand the terms your target audience uses to search for topics related to what your company offers. In this sense, there are several keyword planning tools to help you choose. So, take advantage!

3. Repeating keywords excessively
While a lack of keyword planning is a problem, excessive repetition can also end up harming your results.

The practice of keyword stuffing is completely frowned upon and considered web spam by major search engines. Furthermore, your content ends up being very repetitive.

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4. Do not edit the meta description
The meta description is the short description that appears below the page title in the search results list. Although it is not an element that helps you rank on Google, it still plays a very important role in influencing users to click on a link to your site or not.

In Google search results, when your meta description contains a term that matches the words the user typed in the search, the expression is marked in bold. This draws users' attention and positively affects the number of clicks your pages will receive.

Therefore, it is essential to check whether the pages have meta descriptions configured with concise information, with the appropriate keywords and that describe what people will find.