What metrics do you use to measure the results of a blog?

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These metrics are analyzed weekly in Google Analytics and RD Station and reported monthly to the Marketing department. The analysis is done in a general way (data from the entire blog) and specific (data from each post published per month).

In addition to analyzing the results of the post of the month, we also analyze the best posts, cyprus mobile database regardless of the publication date. This way, we can identify which posts are generating more organic traffic, which ones are having a low (or high) conversion rate, and obtain insights for future optimizations.

Another action we take here is to always send a summary analysis for the entire company at the beginning of the month with the posts published and how many times each post was accessed. This way, collaborators can see what the impact of their articles was.

And you? Share with us!