Only then can you take the next step and build diversity into your brand and marketing — which is amazing — and, don’t get me wrong, I’m here to encourage you to do just that.
Implementing diversity into your brand and business will be great for your employee experience, business revenue, and of course, building a better world.
According to McKinsey analysis , companies that have cultural and saudi arabia phone number list ethnic minorities on their teams are 36% more likely to be the most profitable in their industries.
Recently, Publicis Media announced the launch of a marketplace to increase representation , providing its clients with the opportunity to access a vetted inventory of publishers serving underrepresented communities, focused on increasing reach to diverse audiences.
Called the 'Diverse and Inclusive Media Exchange' (DIME) , the exclusive marketplace for Publicis clients is intended to offer more inclusive content, according to Publicis Media UK chief executive Sue Frogley.
Taking one of the most expensive advertising slots as inspiration, Super Bowl ads have delighted audiences in recent years with diverse casts and real-life narratives.
Get inspired by diversity initiatives in the
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