They can then be included in an email marketing

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If everything goes well, you will position your business at the top of the audience's mind. Invest in content marketingcontent marketing is more than a competitive differentiator: it is the key to enabling your brand to truly compete for prominence on the internet. As the name suggests, the strategy focuses on producing relevant content, which aims to attract, engage and convert potential consumers.

To do this, don't just worry about talking directly about your advertising data brand and its products. Produce materials with engagement potential that are related to your solution, but not so explicitly. Take the adidas blog, for example. During social isolation, the focus was maintained on mental health posts. Adidas blog by combining relevant posts, seo practices and the creation of a landing page, for example, you find an easy and organic way to acquire leads.

list focused on their nurturing. When these leads are qualified, they can be exposed to more advanced content and prepared for conversion. Although blogs and pages on your website are pillars of content marketing, you need to extend your presence to other channels, such as social networks.