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TopRank Marketing drives results with content, influencer, SEO & social media marketing.
Whether you work at an agency or you’re managing luxembourg telegram data a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive tactics right now?
I won’t pretend to be impartial: When you have the choice, favoring SEO is almost always the better investment. This isn’t an unfounded hunch, either: in our client programs here at TopRank Marketing, organic traffic consistently converts at a higher rate than overall traffic across a range of conversion types.
Marketers tend to argue that SEO is important because it’s essential for “long term” growth. The time’s come to reframe that argument: SEO is essential because it unlocks the true potential of a brand’s lead conversion.
Here are the big ways SEO unlocks that potential, with real-world examples from TopRank’s case studies.
Brand awareness generates more leads than demand generation over time
When the Institute of Practitioners in Advertising (IPA) noticed that brand marketing was “losing the budget war” to lead generation a number of years ago, they conducted a large scale study to find out why.