Tactical tips to get started:

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Identify outdated information. Check for content with old stats, expired links, or information that’s no longer relevant to your industry. Declining performance trends are often a sign of aged content. Update or replace outdated pieces to keep your insights fresh and reliable.
Spot opportunities for refreshes. Sometimes, a piece of content just needs a new angle or a little more depth to make it more valuable. Identify articles that can be expanded or repurposed to better meet audience needs.
Conducting a thorough audit provides a clear understanding of your existing content’s strengths and weaknesses, paving the way for more strategic improvements and gap-filling efforts.

For more insights on what an internal website lebanon telegram data audit entails, check out What to Look For in an SEO Analysis of a Website.

Step 4: Analyze competitors’ content to identify missing opportunities
Understanding what your competitors are doing well (and where they’re falling short) is key to finding your own content gaps. Analyzing their strategies helps you identify opportunities to cover overlooked topics, fill in white space, or add a different point of view on a topic that’s resonating. Remember to focus on being strategic in where and how you compete, rather than simply copying.


Explore your competitors’ content libraries. Dive into competitor blogs, resource hubs, and other key areas to see what topics they’re prioritizing. Look at what they’re ranking for and the angles they’re taking.