Who is not suitable for advertising in Zen

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Zen covers both those who are already familiar with the product and those who are hearing about it for the first time, guiding people through all stages of the sales funnel.

The user path looks like this: first, a person sees a publication in the feed, then gets involved by reading an article or watching a video. After that, he goes to the site via an embedded link and becomes a buyer or gets into the retargeting database. This approach makes Zen a tool for complex marketing and allows you to achieve real results.

Narrow niche business . Some businesses may face luxembourg telegram data difficulties when promoting on Zen. This applies to those with a very narrow audience or a product with local demand. For example, if the target audience is less than 100,000 people across Russia, the algorithms may have a hard time finding interested users. With a low level of engagement, the platform may stop promoting simply because the content does not resonate.

Businesses related to areas prohibited on the platform . For example, microfinance organizations, medical services or gambling will not be able to be promoted on Zen.

Mass-market sellers . Difficulties arise for companies with mass-market products that people buy without much thought, for example, at the local store. Such products require a more straightforward approach, which does not always fit into the specifics of Zen.

Brands with a conservative approach. The platform may not be suitable for brands that are not ready to experiment with content delivery or are strictly limited by internal guidelines. Flexibility is important in Zen - you need to test different formats, covers, headlines and styles to find your audience and engage them. Without this, it will be difficult to achieve success.