Create a content strategy and editorial plan

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Once you know what content you need and what you have, you know what belongs on your blog. Prepare at least a simple editorial plan. To start, an Excel spreadsheet with the following data is enough:

When and where should the article be published (blog, social network, etc.)
You can gradually expand your editorial plan with additional information, such as the persona you want to help, the desired reader response (send a request, comment on the article, like it on Facebook), and so on.

Aim for one search result per article . You can find information on the cash app database Internet about how many times a keyword should appear in the text. That's nonsense. Always write the text so that it is easy for users to read. That is the most important criterion for search engines.

For example, create a clear table that contains the article title, a short description, meta tags, and the keywords the text is targeting. Do these target words match the keyword analysis? Does the chosen language match the target audience? Is the content useful? If you answered yes three times, congratulations. If not, start editing the existing content first and only then develop new content.


Also focus on the so-called long tail . These are key phrases with more than 3 words, which few people search for, but are highly converting . These are phrases with specific and very specific queries - "how to build a house for 1 million", "red nike running shoes" and the like.

I WANT A CONTENT PLAN

We will be publishing articles all summer on how to create and manage a blog . Follow our news and create a successful blog for your company over the summer.