Get inspired by these 14 examples of advertising

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Which can be especially useful for top- or middle-of-the-funnel campaigns, especially if we're looking for conversions, whether from leads or customers.

Before you continue scrolling down, how about checking out these contents that may be of interest to you:

Find out what Google Ads is, how it works and how to use it in your digital strategies!

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3. CPA
CPA or Cost per Action is a more specific model than CPC, since, in indonesia phone number list the latter, the purpose of the ad is to receive a click that redirects the user to a website, such as a landing page or an e-commerce site.

However, for CPA, the advertiser will pay every time the person performs a specific action determined by him. That is, every time a user buys a product or downloads an ebook after leaving his contact information.

This is, obviously, a model specifically designed for conversion strategies, or those focused on Performance Marketing , widely used by companies such as Google, Ebay or Amazon.

This reveals the immense possibilities that this model offers, especially when the advertiser requires campaigns with an effective ROI .