Posting frequency: the sweet spot

[samiaseo222]

Low-quality photos, unprofessional montages, formats not optimized for the various social networks ... The low level of demand in this area is one of the most common bad practices, caused in many cases by the speed at which news and current events move in a shopping center. And although the dizzying pace of the calendar is inevitable, we must not lose sight at any time of the strategy that has been set to manage these channels.

Instead of rushing into things, you need to analyze how croatia mobile database you can capture the attention of a user who is suffering from information overload by making posts that stand out from the rest of the content that may appear on their wall or timeline. Ideally, all published content should have high quality standards, the same aesthetic line and be eye-catching, but without falling into strident or overloaded communication .

A customer who follows your shopping center on social media also follows the competition, leading consumer brands and other organizations that excel in the quality and creativity of their graphic content. Does your graphic stand up to comparison?


There is no rule that determines the optimal number of posts to make each day on social networks. Nor is there a scale that indicates whether ten is too many or one is too few. So how do you know how many you should make? To begin with, it is necessary to understand that the social environment is dynamic by nature, but, in addition, the shopping centre itself is a space where activity never stops any day of the week. Taking these considerations into account, if posts are spread out over a long period of time, an image of the centre will be transmitted that is outdated , inflexible and not true to reality.

On the other hand, it is interesting to test the audience of the center , to see how they react to different frequencies in the number of publications. In no case is it interesting to bombard the user , for two fundamental reasons: because they may show rejection towards the brand image and because of the effect of the famous social media algorithms , which will only show a selection of our publications so as not to saturate the wall of our fans.