Transferring knowledge between teams

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By keeping all communication channels open between colleagues, common conclusions can be reached. As mentioned above, if continuous meetings are held , data and information are shared back and forth, allowing the next steps in a campaign or digital marketing strategy to be analyzed .

For example, marketers must provide market chile mobile database analysis or presentations that salespeople will use. If they have not taken into account the recommendations given by salespeople, all the previous effort will have been in vain.

By they can learn from each other how to use a toolkit (email marketing, process automation, CRM…), otherwise they would be underutilizing the resources they have to improve results. Unless there is a minimum of collaboration between the people who are part of both teams, the company will not prosper as much.

By following these recommendations, you can be more commercially active at a time like the present, when B2B companies must have a greater digital presence. Team alignment not only helps employees achieve their goals, it also allows for building trust and improving the quality of work. In turn, the benefits of companies will be rewarded, achieving a general increase in sales and an optimization of resources when it comes to attracting new clients.

At Bannister Global we have vast experience in developing the marketing strategy that best suits your company. Let us advise you so that your marketing and sales strategies go hand in hand.