King's false advertising allegations

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What do these cases teach us?
Fortunately for those brands that have already faltered and unfortunately for others, trust is strengthened or broken with each consumer experience.

Although it is increasingly difficult to gain the trust of consumers, their behavior and expectations change all the time and the role of brands is to anticipate or adapt.

Brands have come a long way in showing that they care about wha usa phone number list consumers think. The challenge at hand is simply to keep your narrative consistent with your actions.

And to keep a discourse faithful to actions, the first step is to align expectations with the consumer, to be more transparent in what you do and how you do it. Without omitting information. Playing fair and together with the client.

There was no problem with the taste of the burger. The problem was that the customer was not clear about what he was consuming. And all of this could have been avoided without harm.