An innovative value proposition

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Digital Strategy | Prospect Factory Marketing Strategy 1: Social Listening + One of the digital marketing strategies that provides the most market intelligence is social listening . Social listening, also known as social intelligence , consists of collecting and analyzing public conversations on the Internet and social networks. As you know, we are talking on social networks all day long, so there is a large amount of data that can be very valuable. If you collect and analyze conversations about the competition, the need and people's experiences before launching into an unknown market with a new product, the probability of failure is reduced because you gain a better understanding of the new market.


Specifically, social listening will help you germany whatsapp number data with 5 benefits: Collect ideas, suggestions from consumers. Understanding the current situation of the new market Identify the competition and its reputation Launch products for very specific audiences Measure the buzz generated by your product launch. One of the companies that has had the most success using this strategy is Rappi. Rappi's founders listened to the audience and identified the main problems of e-commerce in Latin America: technology, which is not easily accessible to everyone; the deficiency in logistics; and low banking penetration, which is why Rappi accepts cash payments.