One of the biggest challenges in pharmaceutical marketing, and in marketing and digital marketing in general, is the staffing shortage.
Personnel famine
This problematic aspect is explained by the fact that bulgaria telegram data at the beginning of the war many highly qualified specialists, mostly women, but also some men, left Ukraine. Some of them left even before the conflict began, and during the war various methods, both legal and illegal, were used to leave the country. A minimum estimate indicates that about 30-40% of qualified specialists are currently outside Ukraine and do not share their experience with Ukrainian companies.
This talent shortage is particularly acute in the pharmaceutical sector, where the greatest demand is for brand managers or product managers with deep knowledge of digital marketing. Finding such specialists on the market is practically impossible, and the search can last up to 3-4 months. Digital managers and specialists with a deep understanding of digital strategies are very valuable in the labor market.
This has led to average compensation levels, including not only salary but also various bonuses, exceeding the level of 2021 in currency terms. Thus, product managers and brand managers with a high level of competence in the field of digital marketing now feel quite comfortable in Ukraine.