Optimize the use of your marketing

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While some businesses suffer, others can thrive. The main difference between these two categories is the type of goods or services they deal with. Businesses that sell solutions to needs will always have buyers, regardless of their financial situation. So, if your company sells goods or services that are not considered “must-haves,” you may want to reconsider your price, reach, and payment offering. We recommend focusing your digital marketing during the recession on communicating the attributes that matter most to your audience. You probably can't change your product mix to sell gel or face masks like the hundreds of thousands of companies, but surely when doing an 80/20 analysis , you will find that some of your products or services are more essential and you will have to run your campaigns around those.


Your fingerprint Make sure all of your online cambodia whatsapp number data profiles make it explicitly clear to customers and prospects that your business still exists and is operating robustly. Update your hours, advertise your latest offerings, and remain engaged with your customers. Your digital marketing during a recession should communicate strength, continuity, empathy, and flexibility — but never absence or abandonment. Digital Marketing During a Recession Your budget In an interesting article in Merca 2.0 Magazine they state “ budget, do not interrupt it. During a recessionary period it is important to maintain contact with consumers.