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And there's no deception because Google tells us that greater reach will be achieved, which is true, but it doesn't tell us that this reach does not guarantee that the correct audience will be the one that is impacted. An agency with certified staff working on dozens of campaigns knows exactly when and how to use advertising on each network and knows how to do it with high quality so that Google Ads rewards campaigns with a lower cost per click, or a higher CTR or a better position. In other words, to the extent that a campaign is executed with high quality, Google's cost, conversion and position parameters improve.


In fact, I recommend listening to one of our taiwan whatsapp number data episodes of the Prospect Factory podcast that talks specifically about how to improve the Quality Score . A well-executed advertising strategy should maximize the budget by seeking the best results on Google. And while Google helps agencies or certified consultants a lot in this, money, and if someone wants to run an inefficient campaign, paying more and generating mediocre results, Google is not going to stop them. Prospects who search and prospects who just browse On the Search Network, prospects search, while on the Display Network, prospects just browse.