Fin Techs in this search

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Web positioning While omnichannel forces FinTechs to have a presence on various channels, the most important one remains the website. That website must be well positioned on Google to be found and generate organic search traffic to it. A Google report showed that 94% of people in LATAM make inquiries on the Internet before buying a product or contracting a service, and FinTechs fall into that statistic. There are FinTechs that already have a website, but it doesn't rank well. The first thing to do is to diagnose the site from a technical point of view and from the search engine perspective.


What keywords should it respond to? What sweden whatsapp number data buyer persona does it serve? What products should it feature? A well-optimized website that is positioned in search engines can attract organic traffic, but it must be strategically designed. For example, if you search on Google for “what do I need to get a credit card?” the organic results that dominate are from banks, which by the way, are the ones that have not managed to reach 53% of adults in the country. Where are . Digital advertising For FinTechs, it is important to reach customers digitally and to do so they must invest in digital advertising.