The visibility index of the news item is 91,364, while the overall visibility index for the period reaches 1,125,530.
Thus, monitoring media mentions by the number and visibility of publications does not show a very bright picture: messages about the UP tariff plan make up only 5% of all company news items and provide 8% of the total brand visibility.
Audience coverage diagram for mentions of the UP tariff and for all mentions of the company
Coverage of publications for messages about the UP tariff and for all company news items in general.
The difference in coverage is extremely indicative. 5% of publications about Beeline that mention the UP tariff have an audience reach of 33 million people - 37% of the total reach of publications about Beeline for this period.
Rating of sources that wrote about the new tariff plan, with the largest coverage of publications. Feeds of closed news agencies are marked with stars.
Yandex.News is the leader in terms of publication jamaica mobile database coverage by a wide margin. This information may be useful in the future when choosing promotion methods and channels.
How the news was received in social media
To analyze the results of the social media campaign, we looked at open data in Beeline's official media.
The company's Telegram channel audience at the time of writing was 12,730 subscribers. The update to the tariff line was accompanied by a series of posts.
Screenshot of a Telegram post with 12,000 views
One of the Telegram posts dedicated to the UP tariff.
A post dedicated to the UP tariff on Beeline's Telegram channel has collected 12 thousand views.
The audience of the Beeline group in VK at the time of writing was 718,289 subscribers. The community published a post about the UP tariff.
Screenshot of a VK post with 900,000 views
Post in the VK community.
At the time of writing, the VK post had garnered 900,539 views, 196 likes, 784 comments and 34 reposts.
At the time of writing, the company's community on Odnoklassniki had 173,388 subscribers. There was one post about the UP tariff.
Screenshot of a post on Odnoklassniki with 311 thousand views
Post on Odnoklassniki.
At the time of writing, the post in the company's Odnoklassniki community had garnered 311,791 views, 97 likes, 30 comments and 6 reposts.
The coverage figures for media publications and views on social media clearly indicate that Beeline managed to attract the audience’s attention, provoke a reaction and engage them in dialogue.
This example confirms that gamification for business is effective not only in the field of marketing and sales, but also in the field of PR. The launch of the game may well become a bright news item for the brand, which will attract the attention of the audience in the media and social media.