And search engines have determined that local searches are answered with concrete, practical data, rather than with pages full of links. Therefore, local search results are somewhat different from other SERPs.
Mainly, a local SEO positioning strategy focuses on the following aspects:
Local keywords. The keywords used in a local SEO s usa telegram data trategy must cover search intentions that include, among other things:
The location of the user at the time of the search or the region they type in the search.
Industry term modifiers.
Google My Business. The main ranking factor in local SEO is Google My Business. In fact, local search SERPs usually take data from this tool, so it is essential to have your company registered in Google My Business.
Reviews. To position in this type of queries and, incidentally, get new customers, genuine and positive reviews are a considerable advantage. Including keywords and structured data (such as reviews) helps make these types of optimizations highly relevant.
SEO for ecommerce: Optimization in online stores
Another specific type of SEO is the one carried out in an ecommerce to improve the visibility of its offer, by working on its organic positioning. Generally, it is aimed at converting new customers, boosting your projects.
Some of the elements that are usually optimized in online stores, to improve their performance and presence on the web, are:
Product sheets. Titles should be descriptive and include keywords relevant to your customers. The more detailed and original the descriptions are, the better, always avoiding duplicate content. It is also important to include optimized images and videos with alt tags that include the keywords.