Social networks continue to grow

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Social networks continue to grow

We are all learning, so let's see how it works, based on numbers, trends, and current tendencies. When we say that the world has changed dramatically today, we are talking about the fact that 50 years ago everything was more or less clear with communications. There were such television ratings where it was clear how many points you had, how many people saw and heard you, there was a clear message that was conveyed to everyone.

Today, our customers are in a large number of italy telegram data places at the same time, each in their own bubble. That is, today we are already saying that television viewing has dropped significantly. We often hear people say that people are all on social networks now. Well, let's choose the largest social networks, go there and communicate. We can see that even the largest social network in the world, Facebook, is not a complete monopolist today. The next three, for example, YouTube, Instagram and TikTok, are all three times larger than Facebook in terms of audience. And there is still a high level of overlap.

What do people actually do on the Internet? This is also a completely heterogeneous structure. They switch from searching for information to communication, to viewing entertainment content, to searching for ideas and so on, they switch constantly, and you never know how each specific bubble is actually formed. That is, the spectrum of interests and the speed of switching is so high that it is very, very difficult to formulate a portrait of a client that is often understandable today, which would coincide with at least one of your clients in reality.

YouTube link

Opening any social network, if you and I opened YouTube at the same time, our feeds, we will have only the YouTube logo in common with you, the rest of the feed will be completely different. And also influencing the audience, even if you know where it is, is extremely difficult today.