Grow Your E-Commerce Email List with Great, Consistent Content

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Well, we’ll give you specific ecommerce email marketing sales funnel strategies later in this article, but we want to point out that you need a roadmap. Where are you going?

Do you want to sell more products? Increase brand awareness? Educate your customers?

Choose a goal and stick with it until circumstances change.

15. Put a Lot of Effort into Your E-Commerce Welcome Email—It’s Your First Impression
That first impression is important.

Think about the last time you met someone new. You probably made a quick judgment about the person based on their handshake, demeanor, eye contact, spoken words, and other details.

The same goes for e-commerce email marketing. If your welcome france phone number list email doesn’t interest your subscribers , they may never read another email.

Luckily, you don’t always have to create fresh content. Consider stealing content from your blog, publishing excerpts in your emails, and adding a CTA to read the full article on your site.

Wordstream does that with the new email yes with the guide, not with the blog post.

Wordstream

You can post articles on your blog comparing different versions of a product. That's a great way to get people interested in what you're selling.

17. After Providing Great Content, Promote an Attractive Offer
A great offer should be the cornerstone of your ecommerce email marketing campaign. Check out the great deal Bicycling Magazine just sent out.