Check out the two examples below the first is how Nike.com came about in 2000

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The more links you have to external pages, the more your visitors will click on them. You are essentially increasing your bounce rate by directing your target audience to another site.

That doesn’t mean you shouldn’t have any external links. They are important in building authority and trustworthiness. Google’s EAT benchmark requirements .

Minimize external links, remove unnecessary links from the page, and place them at the bottom of the page to keep visitors on your site longer. These steps have the potential to increase conversions. Or, consider opening external links in a new tab or window.

5. Slow Loading Time
According to a survey conducted by Portent, 86% of e-commerce websites load in less than 5 seconds.

However, with decreasing patience and attention spans, ecuador phone number list this duration can still result in a high bounce rate. Most website visitors will leave your site if it takes too long to load.

The same study states that websites that take one second to load receive 2.5x higher conversion rates compared to those that load in 5 seconds.

Remember: the longer your page takes to load, the more people you’re going to lose. As you can see below, conversion rates for sites with slow loading times are significantly lower than those with fast loading times:
6. Outdated design
A fresh design makes your site look trustworthy. It’s a strong indicator that you’re offering relevant information. It also helps visitors navigate your site.