Here are some ways to set this up:

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Another way of sourcing pain points is to just ask. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. This is also a good time to make use of those Instagram Story question stickers.

Connect with other departments
For fresh ideas, go no further than your own company. The customer service and sales departments often talk to customers and are excellent sources for new ideas to develop content.


Schedule one-on-one recurring meetings india car owner data with department heads or select department representatives to generate new ideas.
Schedule a recurring meeting with all the department representatives at one time to collect ideas.
Design a form or email address that collects ideas. Let all the relevant people know that it’s there and periodically check for ideas.
Other departments connect with your customers in a different part of the buyer journey and can offer valuable insight on what people are facing. The information can flow both ways too, as the marketing team shouldn’t be operating in a silo.

Use social listening
Another way of sourcing content ideas is to use social listening. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas.