What are hashtags and how do they work?

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But all this changed in 2007, when a young man named Chris Messina proposed using these symbols to classify topics on Twitter.

Although it may seem incredible, the idea was not well received by the creators of Twitter, who thought that hashtags were too technical or “nerdy.” However, this did not prevent the use of this resource from soon becoming popular throughout the world, even reaching other social networks such as Facebook and Instagram.

Today I will talk to you specifically about how to use hashtags on Instagram so that you can botim dataget the most out of them in your strategy within this social network.




Hashtags consist of words or phrases preceded by the # sign, without spaces or special characters. They function as hyperlinks and their main purpose is to categorize content.

So, for example, if you use the hashtag #Happiness in several posts, whenever you click on it you will see those same posts plus other posts from public accounts that have used the same hashtag.

To find posts with certain hashtags on Instagram, you can also use the magnifying glass at the bottom. There you will see.