The importance of Customer Success for companies

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Customer Success is all about customer success (as the name suggests) and this goes far beyond a customer who pays on time or knows how to use a tool.

That is, customer success becomes the responsibility of everyone within a company , from the very band data moment the interaction begins, regardless of the level, customer success is the main challenge.

This change in the concept of after-sales has transformed the market and since then companies have reinvented the way they treat customers, once they have become part of their portfolio.


Understanding more about this profession will help you get an idea of ​​the advantage that having a Customer Success department means for a company, don't you think?

Anyway, we separate some of the main advantages here:

Retention
This is the most valuable gain from having a Customer Success : ensuring that customers not only enter the base, but remain there.

This means a reduction in the churn rate and, consequently, making the business healthier and more profitable in the medium and long term.