Market the benefits of your subscription service.

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These benefits are so attractive to customers that Lululemon expects 80% of customers to sign up for membership within the next five years, according to Shopify’s The Future of Ecommerce + Trends 2022 report. Lululemon also stands out because of how they promote their subscription and community. The athletic apparel retailer frequently interacts home owner data with customers on social, sometimes even surprising and delighting their customers with subscriptions.



How to act on this:
Reward subscribers with limited-time offers.
Engage with subscribers online to shape a sense of community.
10. Consumers are choosing brands that align with their beliefs
Consumers want to spend their dollars on brands that align with their beliefs. Our Q1 2023 Pulse survey reveals aligned values are a top priority for many consumers. They want to spend their dollars on brands that don’t just talk the talk, but walk it too.

Infographic data list from Q1 2023 Sprout Pulse survey question, “When I feel connected to a brand, I am more likely to increase my spending with that brand.” Results go as follows: Strongly agree (26%), agree (29%), neither agree nor disagree (24%), disagree (12%), and strongly disagree (9%).
For example, if an ecommerce brand values environmentalism, they could allow consumers the option to minimize the number of shipments an order is sent in. Beauty and apparel brands that champion diversity, equity and inclusion are expected to feature diverse models and offer inclusive sizing or foundation shades.