From May onwards, the focus of PMax was on acquiring new customers. This gives you the option of either increasing your bids for new customers or bidding exclusively on them.
In conclusion to all the updates that have been released throughout the year, we draw the following conclusion:
We have found that our e-commerce customers have panama phone number list made up to 25% more sales since we switched shopping to Performance Max. However, this also requires optimally managed feed management. Since the Pmax campaign, which displays ads based on data and AI, the shopping share can be neglected without a proper feed, thereby reducing visibility in the shopping area. This can become a greater challenge for our customers and ultimately has little to do with one-click conversion. However, at Klickkonzept we have an excellent feed management team that can master any challenge.
For customers in the non-shopping sector, Performance Max surprised us even more, as it was originally advertised as improving performance for shopping customers. We see PMax as an ideal addition to our original setup. Similar to the DSA campaigns, the PMax campaign also targets conversions that were not covered by the setup.
In summary, we can only recommend the Performance Max campaign to every company whose goal is sales and conversions on the website.
Would you also like to increase your performance and achieve your marketing goals with a Performance Max campaign? We would be happy to help you. Just contact us!