This analysis work allows you to plan the next steps to further improve your conversion rate.
This can be complemented by A/B testing to try out different variations of headlines, images, call-to-action buttons, forms, etc. This testing and learning process provides comprehensive knowledge about user behavior and allows identifying the best converting elements.
The conversion rate of a traffic acquisition greece phone number list campaign is therefore closely linked to the user experience offered on your website. Improving this experience will have a direct impact on the conversion rate and ROI of your campaigns. The field of user experience is constantly evolving: nowadays we see new solutions emerging that personalize website content in real time based on the user's available data. This can make your future campaigns even more profitable!
The website is known to be the digital showcase of every company. How can you reduce bounce rates, increase user-friendliness and increase sales?
The answer to these questions is often not entirely clear; there is no "one size fits all" solution. The website must therefore be adapted to the wishes and needs of the respective target group. One tool for this is Google Optimize.
What is Google Optimize?
With Optimize, Google has given website operators a tool to help them identify which website components are most popular with visitors. The idea behind it: Two or more versions of a website are displayed at the same time and can thus be tested against each other. For example, you can experiment with different design or text elements to find out which variant has the highest conversion probability. The link with Google Analytics provides the data basis for optimization with various statistical tests. But now Google has announced the end of Optimize and the paid version Optimize 360 on September 30, 2023.