Analysis of site/business data

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For a website, conversion can mean clicking on a banner, submitting a form, purchasing a product online, requesting contact from sales, trying a product, or any other action your company wants the user to take.

Among the stages of the CRO project, the following stand out:


The generation of hypotheses about that data;
Testing implementation.
Your CRO Analyst will be responsible for:

Manage key conversion points in the marketing funnel, such as landing pages and lead generation forms;
Perform A/B testing and measure results continuously;
Document the evidence produced;
Collaborate with members of other teams and channels (blogs, email marketing, social media, etc.) nurse database to optimize all conversion points;
Deliver MQLs to the sales team.
And mainly:

optimize lead-to-customer conversion and increase marketing funnel effectiveness .
Now let’s detail the main stages of a CRO process!

Analysis of website/business data
To start a CRO strategy, the Analyst starts by implementing some tools that will provide valuable information. One of these important and essential tools is Google Analytics .

The tools at this stage of CRO vary between Quantitative and Qualitative. Quantitative tools show "What" is happening.

They are used to obtain data on your visitors' behavior. Which pages are most accessed, at what times you have more access, what actions are most taken by those who buy the product, etc.